{"id":2869,"date":"2025-03-04T13:10:28","date_gmt":"2025-03-04T13:10:28","guid":{"rendered":"https:\/\/corredorturistico.woostore.cyou\/?p=2869"},"modified":"2025-03-04T13:27:02","modified_gmt":"2025-03-04T13:27:02","slug":"elementor-2869","status":"publish","type":"post","link":"https:\/\/redeschaco.org\/corredor-capricornio\/2025\/03\/04\/elementor-2869\/","title":{"rendered":"Iniciaron las entrevistas del proyecto desarrollo de marca para el Corredor Capricornio"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2869\" class=\"elementor elementor-2869\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f7410b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f7410b4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d8ae252\" data-id=\"2d8ae252\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6228bc10 elementor-widget elementor-widget-heading\" data-id=\"6228bc10\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Iniciaron las entrevistas a los principales interlocutores del proyecto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-502760d4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"502760d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En un proceso colaborativo que involucra organismos p\u00fablicos y privados, emprendedores tur\u00edsticos y de toda la cadena de valor, iniciamos las entrevistas en profundidad.\u00a0<\/p><p>Desarrollamos estas entrevistas en el marco del proceso de Rueda de Marca, que busca definir tono, arquetipo de marca, beneficios funcionales, emocionales, target objetivo y prop\u00f3sito de la marca. As\u00ed, una marca no es solo una expresi\u00f3n est\u00e9tica sino una definici\u00f3n de valores y principios, que tambi\u00e9n acompa\u00f1an su comunicaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d9626a4 elementor-widget elementor-widget-text-editor\" data-id=\"4d9626a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Estamos entrevistando l\u00edderes en distintos roles de las asociaciones, fundaciones y ONG&#8217;s que trabajan en el Norte Grande Argentino, gestores p\u00fablicos municipales y provinciales vinculados al desarrollo tur\u00edstico y productivo, y emprendedores tur\u00edsticos v\u00ednculados a la cadena de valor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66d8c00b elementor-widget elementor-widget-heading\" data-id=\"66d8c00b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 sigue?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b04ef93 elementor-widget elementor-widget-text-editor\" data-id=\"3b04ef93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Durante las pr\u00f3ximas semanas el equipo de The Marketing Trip presentar\u00e1 el primer informe de diagn\u00f3stico de la regi\u00f3n, enfocandose principalmente en el an\u00e1lisis de tendencias que atraviesan la regi\u00f3n y su target.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7695f806 elementor-widget elementor-widget-text-editor\" data-id=\"7695f806\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00bfQuer\u00e9s participar?<\/p><p>Si sos emprendedor o prestador tur\u00edstico, o trabaj\u00e1s vinculado con los destinos que atraviesa el Corredor y ten\u00e9s ganas de participar del proyecto o de alguna de las presentaciones que van a realizarse \u00a1contactanos!\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42a5f18d elementor-widget elementor-widget-wpforms\" data-id=\"42a5f18d\" data-element_type=\"widget\" data-widget_type=\"wpforms.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style id=\"wpforms-css-vars-elementor-widget-42a5f18d\">\n\t\t\t\t.elementor-widget-wpforms.elementor-element-42a5f18d {\n\t\t\t\t--wpforms-field-size-input-height: 43px;\n--wpforms-field-size-input-spacing: 15px;\n--wpforms-field-size-font-size: 16px;\n--wpforms-field-size-line-height: 19px;\n--wpforms-field-size-padding-h: 14px;\n--wpforms-field-size-checkbox-size: 16px;\n--wpforms-field-size-sublabel-spacing: 5px;\n--wpforms-field-size-icon-size: 1;\n--wpforms-label-size-font-size: 16px;\n--wpforms-label-size-line-height: 19px;\n--wpforms-label-size-sublabel-font-size: 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emocionales,<\/p>\n","protected":false},"author":3,"featured_media":2881,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/redeschaco.org\/corredor-capricornio\/wp-json\/wp\/v2\/posts\/2869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redeschaco.org\/corredor-capricornio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redeschaco.org\/corredor-capricornio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redeschaco.org\/corredor-capricornio\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/redeschaco.org\/corredor-capricornio\/wp-json\/wp\/v2\/comments?post=2869"}],"version-history":[{"count":8,"href":"https:\/\/redeschaco.org\/corredor-capricornio\/wp-json\/wp\/v2\/posts\/2869\/revisions"}],"predecessor-version":[{"id":2880,"href":"https:\/\/redeschaco.org\/corredor-capricornio\/wp-json\/wp\/v2\/posts\/2869\/revisions\/2880"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/redeschaco.org\/corredor-capricornio\/wp-json\/wp\/v2\/media\/2881"}],"wp:attachment":[{"href":"https:\/\/redeschaco.org\/corredor-capricornio\/wp-json\/wp\/v2\/media?parent=2869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redeschaco.org\/corredor-capricornio\/wp-json\/wp\/v2\/categories?post=2869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redeschaco.org\/corredor-capricornio\/wp-json\/wp\/v2\/tags?post=2869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}